Clients love planners
Except when agencies charge for their time.
Clients love planners
Except when they are too passionate about their ideas.
Creatives love planners
Except when they suggest that their ideas are off-strategy.
Creatives love planners
Except when they become another layer of approval.
Creatives love planners
Except when they start using jargon.
Servicing loves planners
Except when they are feeling low about their own jobs.
Servicing loves planners
Except when they act like creative divas.
Servicing loves planners
Except when the spotlight moves away from them.
Servicing loves planners
Except when they get promoted ahead of them.
Top management loves planners
Except when times are bad.
Top management loves planners
Except when its time to promote them to general management.
Everyone loves a planner
Except when they act obnoxious & know-it-all.
(Written as an anonymous article for Brand Equity)
