Monday, February 25, 2008

Gold jewellery no more Indian bride's best friend

That's the title of an article that I read just now (click here to read the original article). A couple of thoughts about this "trend"?

My first thought was to feel happy that finally we are letting go of our irrational love for the yellow metal. Although I think we are so much in the lead as the biggest hoarders of gold, that it will take a long time for us to fall from the top slot.

The second thought is happiness again that the Indian woman is feeling so economically liberated and secure that she doesn't feel the need to hoard gold. I don't think the price of gold has anything to do with her not buying more (as this article suggests). In fact quite the contrary. If the price of gold goes up then that is so much more reason to buy gold and keep as an insurance.

Clearly she doesn't need the insurance that much. That is why she would rather have a laptop and that plasma TV. And what of the future? Well, that's what the mutual funds are for!


narendra shenoy said...

Your point that Indian women aren't feeling the need to hoard gold for insurance is so true.

Jaipur Gemstones said...

It's right that we use this yellow metal like an insurance and here Indian women prefer the gold then a plasma TV or laptop. You posted nice thoughts by this article. Jaipur Gemstones