I just read about this IIMA graduate from Bihar who has gone back to his village in Nalanda to sell vegetables. He has designed an ice-cooled pushcart in order to market them and hopes to do so across the country. Read the whole article here.
Our studies at Euro RSCG India have been looking at some trends among Indian youth. We keep talking about Indian youth looking for alternative career options. We believe that Indians are entrepreneurial (jugaadu). And we believe that today's youth wants to serve society if he can (Rang de basanti, Munnabhai).
This one story highlights all the three trends. Its the sweet spot of the three trends.
I was attracted to this story because it is so different, but also because of my IIMA and Bihar connections. So that's another sweet spot!