I have always felt that in order for a brand to sound authentic it is critical to have a little bit of dirt - something that is less than perfect. It is like Betty's sandwiches that Jughead doesn't like until they have a little bit of sand in them!
I follow a blog about fund raising for non profit organisations that found this "commercial" for Trader's Joe that sounds really authentic. Follow the words and you will see my point about grit.
Saturday, March 21, 2009
Friday, March 06, 2009
BJP has better orators
I'm sitting in the India Today Conclave 2009. Just heard a brilliant speech by Shivraj Singh Chouhan (CM of MP).
Last year I was impressed by Narender Modi. Another year. Another BJP Chief Minister.
Congress is represented by Ashok Chavan (CM of Maharashtra). Omar Abdullah (CM of J&K) represented the middle front.
Both spoke well, but read from prepared speeches. Shivraj had no notes but had better turns of phrase & more data.
Notice that the self made politicians speak better than those who are products of dynastic democracy.
Sent on my BlackBerry® from Hutch
Last year I was impressed by Narender Modi. Another year. Another BJP Chief Minister.
Congress is represented by Ashok Chavan (CM of Maharashtra). Omar Abdullah (CM of J&K) represented the middle front.
Both spoke well, but read from prepared speeches. Shivraj had no notes but had better turns of phrase & more data.
Notice that the self made politicians speak better than those who are products of dynastic democracy.
Sent on my BlackBerry® from Hutch
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