I have always felt that in order for a brand to sound authentic it is critical to have a little bit of dirt - something that is less than perfect. It is like Betty's sandwiches that Jughead doesn't like until they have a little bit of sand in them!
I follow a blog about fund raising for non profit organisations that found this "commercial" for Trader's Joe that sounds really authentic. Follow the words and you will see my point about grit.
No comments:
Post a Comment